about

About LPR Agency

LPR Agency is an independent music PR agency offering personalised, online campaigns for artists at all stages of their careers. Built on trust, creativity, and genuine passion for music, we focus on thoughtful publicity that connects artists with the right audiences, not just more noise.

Founded by Lydia Reed

LPR Agency was founded by Lydia Reed, who has spent over a decade working across the UK and US music industries. With a background spanning management, licensing, and publishing, Lydia eventually found her home in publicity, where strategy, creativity, and relationships meet.

After several years immersed in the Los Angeles music scene, Lydia returned to the UK and established LPR Agency with a clear vision: to offer a more personal, transparent, and artist-focused approach to music PR. Today, the agency works internationally with artists from around the world, delivering tailored campaigns rooted in real understanding and long-term thinking.

How We Work

At LPR Agency, no two campaigns look the same. Every artist, release, and goal is different, so our approach is always bespoke.

Our work is rooted in online music PR, with campaigns built around strong storytelling, strategic press outreach, and creative thinking beyond traditional music media. Alongside music publications, we also reach into fashion, lifestyle, culture, entertainment, and podcast spaces where the fit feels natural and meaningful.

Communication is central to everything we do. We work closely with artists throughout the entire campaign, keeping things open, honest, and collaborative from start to finish.

What We Offer

Our core focus is personalised online music PR campaigns, designed to support releases, grow visibility, and help artists reach new audiences.Alongside campaigns, we also offer additional services available on a standalone basis, including:
  • EPK creation
  • Artist bio writing
  • Press release writing
These services are ideal for artists looking to strengthen their press portfolio, refresh their messaging, or prepare for future opportunities.

Who We Work With

We work with artists across a wide range of genres and career stages, united by one thing: music we genuinely believe in.

Artists come to us for many reasons, whether it's for securing general press coverage or getting them featured in their dream publication, reaching new audiences, building long-term visibility, or creating a strong press presence to support future steps such as touring, festivals, or industry opportunities. Our role is to understand those goals and shape a campaign that supports them in a realistic and thoughtful way.

In the Press

LPR Agency has been featured in interviews and industry coverage highlighting our approach to music PR.

Brand & Profile Development

Your very own cheerleaders. Driving visibility and boosting engagement, we are committed to telling your story and getting you the recognition you deserve.

International Exposure

We don’t hold back. Our comprehensive campaigns target blogs and publications across the world, establishing a presence far and wide and helping artists break through to the next level of their career.

Personalised
Campaigns

Every little detail.
‍As advocates for personalisation, we create innovative and impactful campaigns, catering to our clients needs and desires and garnering long-lasting results.